Answers to common questions about owning a Window Genie franchise
Do people really pay to have their windows cleaned?
Window Genie’s 60-plus franchise owners would answer “yes.” In addition, customers choose from our other two core services, window film and pressure washing.
Why do people pay to have their windows cleaned?
Since the real estate crash of 2008, more and more people are choosing to stay in their homes instead of selling them, and that means home protection and maintenance has become more important than ever. Most people would prefer to hire a professional to get up on a ladder rather than risk getting on one themselves. As we say, leave it to the professionals!
Can you make any money doing this?
One goal for first-year franchisees is that they will acquire 500 or more customers in their first year of business. Please see Item 19 in our Franchise Disclosure Document for more detail on earnings statements from Window Genie franchisees.
Why get into the residential window cleaning business?
As our founder and CEO Rik Nonelle says, “People don’t need emergency window services at 8 p.m. on a Thursday.” In other words, you can build a solid business without having to sacrifice your personal life. Demand is strong, and as a repeat service, you will continue to serve your customers year after year, building a residual income business. Isn’t that what you’re working for, anyway?
What is Window Genie’s largest money-making opportunity?
Window film. We are the only national window film company to offer the sales and installation of window tinting. It’s a booming industry that will only grow over the next 10 years as customers look to protect their property and lower their utility bills.
What are the hours like?
One of the reasons Rik Nonelle started Window Genie was because work-life balance was very important to him. He intentionally stayed away from businesses such as retail and restaurants that would require grueling work weeks and lots of night and weekend work. Although franchise owners inevitably work harder when they start their new venture, Window Genie allows franchisees the flexibility to work 9-5, Monday through Friday.
Is Window Genie a year-round business?
Yes. Not only do people get their windows cleaned in the colder months as part of our Window Care program, but they still go to Window Genie for things like chandelier cleaning and window film. Since window film is applied to the interior of the glass, Window Genie owners are able to take advantage of winter glare to continue to acquire new customers year round.
Who are Window Genie’s customers?
It’s true we’ve done work for some well-known folks such as Dale Earnhardt Jr., Usher and Michael Jordan, but we don’t focus solely on large, expensive homes. People of all income levels maintain their homes, and Window Genie makes it appealing with competitive pricing and discounts for our Window Care programs. We have found our sweet-spot home value to be in the range of $200,000-$600,000.
What are the minimum qualifications?
Franchisees should have a minimum net worth of $150,000 and have minimum liquid assets of $50,000.
How much does a franchise cost?
The typical total investment is between $80,000 and $150,000. Our franchise fee is $32,000-$57,000, depending on the size of the territory. There’s a start-up package of $25,000 that includes just about everything you will need to get started. There is the purchase of our signature Geniemobile, which costs approximately $25,000 and can be financed for about $450 a month.
Window Genie does not provide financing, but we have secured third-party financing such as 401(k) rollovers and SBA Expedited loans.
Can I use any truck or vehicle for my franchise?
Window Genie has special vans that you can purchase through us. The vans are wrapped in our signature animated genie and purple lightning so they will really stand out when you or your techs are driving through your community. Most franchisees finance the vans at a cost of about $450 a month. You can also purchase locally in your market, we even have owners that have wrapped MINI Coopers, HUMMERS and about everything else you can think of as personal cars and estimating vehicles. If you can buy it, we can wrap it!!
How do you define territories?
We award territories based on households, and you can purchase as few as 50,000 up to a maximum of 100,000. These include between 7,000 and 15,000 businesses to market to, as well. Most franchise owners are looking for a 5% market penetration.
How many employees do I need?
Depending on the size of your territory, you will start out with only one technician and add more as your business grows.
Do I need an office?
No. One of the great things about the Window Genie business model is that we’re a mobile, home-based business. If you have room in your home for a laptop and a cell phone, you have room to set up a Window Genie franchise. You will need to confirm, when applicable, that local zoning or HOAs allow for the operation of a business from your home, as well as a marked work truck. For those owners that either start out from a commercial location or move to one later, we are looking for 750-1,500 square feet of office space with storage.
How many customers will I need?
Window Genie awards territories that range in size from 50,000 to 100,000 households. Your total customer count will vary based on your marketing, service mix and your own abilities. Most owners are looking for a 5% penetration of total households.
How long will it take to open my Window Genie franchise?
Some franchise owners get their businesses up and running in 30 to 60 days after signing, but the process could take longer depending on your personal situation. Our supportive staff at Window Genie headquarters in Cincinnati, Ohio, will guide you through every step.
Why a Genie?
Our purple-suited genie, created by a former Disney animator, helps Window Genie stand out from other cleaning companies. The genie symbolizes the power of our brand, and he’s an appealing mascot that draws people’s attention. Those purple-wrapped Geniemobiles also capture the attention of kids, who like to point them out to their parents.