What Do I Get for my Investment?
Window Genie franchisees get everything they need to start their own business
On the surface, you wouldn’t think you’d need much more than a bucket, a squeegee and some soap to get going in the window cleaning business. That’s right. Franchisees don’t need Window Genie for this.
Franchisees count on Window Genie to craft a system for creating a long term sustainable business which makes money cleaning windows. The genius is in the scalable marketing and operating systems, not in the soap and water.
You won’t have to buy a warehouse full of equipment or keep a lot of inventory on hand. While ours is a simple business model, building a successful business requires great systems and marketing strategies.
From the beginning, the Window Genie staff will walk you through every step you need to take to open your own franchise. You’ll get ongoing support once you open, including a tailor-made, individualized marketing plan designed to be effective in your community.
“Every franchisee has their own completed website that’s fully customizable,” says Michael Grigery, director of franchise marketing. “We provide all the major content — it’s a subdomain, and franchisees can add pages if they’d like. It’s a fully functional website that is search optimized to the cities and state where the franchisee is providing the service. The franchisee does all their own social networking, and we provide best practices on how to build your social media networks and acquire fans.”
We’ll also help you establish your own print and direct-mail marketing campaigns, explain how to increase your business through referrals and guide you through the art of promotions.
How the Geniemobile helps you grow your business
The most important way to promote your business may surprise you: It’s the vehicle you’ll use to store everything in. We take vans and custom-wrap them with the distinctive Window Genie mascot and purple lightning. Franchisees buy or lease the vans from us, although we encourage them to finance the cost of the vehicles rather than paying cash. Payments are typically about $450 per month. We call this custom van a Geniemobile, and it’s one of our most successful marketing strategies. We get customers from simply driving around town. Most cleaning companies use blue or green in their branding colors, but our signature purple genie and lightning make a big — and unforgettable — statement.
In addition to the Geniemobile, franchisees invest in a $25,000 start-up package that includes:
● Enough window cleaning equipment for two technicians
● Ladders and ladder racks for the Geniemobile
● Squeegees, scrapers, buckets, lead levelers and towels
● Pressure washing equipment
● Window Genie Glass Cleaner for promotion and resale
● Proprietary Office GenieTM software
● Instructive training videos
● Discounts on equipment and supplies
● National product and equipment affiliations
● Complete training for you and your lead technician at our in-house “window wall” training center
● Grand opening assistance
● Marketing and advertising programs, as well as publicity and PR assistance
Franchisees also get ongoing field support from Window Genie, as well as inclusion in monthly conference calls with other franchisees. Every franchisee can rest assured that their investment also includes protected territory. If you buy two 50,000-household territories, they’re yours; you don’t have to worry about three or four more Window Genie franchisees opening up shop in your territories.
Dick Stieren, who owns two territories with 130,000 total households in and around the Omaha, Neb., area, likes that aspect about Window Genie. “It’s kind of like Thanksgiving dinner — there’s more on the table than you could possibly eat.”